Resources Library by ANA

The application of rule induction and neural networks for television audience prediction

Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer

Company: British Broadcasting Corporation (BBC)

June 15, 1993

Hitting the moving target

The music consumer of today is an unpredictable and ever changing target. However, they are still consumers. Understanding what choices they are making in listening to and buying music, and how this behaviour may not follow apparent and predictable...

Catalogue: Seminar 1993: Competition In Publishing

Author: Timm Sweeney

June 15, 1993

Communicating in Latin America

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

Communicating in Latin America (Spanish)

Latin American countries have in common their cultural background, characterized by the strong influence of the European immigrants upon the local pre-Colombian civilizations. They have also shared very similar paths in modern history, which have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Lucia D' Imperio Lima, Roberto Lobl

Company: IBOPE Inteligencia

September 1, 1992

The relevance of expectations in predicting behaviour and moods

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1992

The relevance of expectations in predicting behaviour and moods (German)

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1992

Marketing to young consumers: Segmentation + life-style

Twenty years of daily work with 0-25 year-olds ( the new children's market is no longer defined according to the legal age of majority), within their different contexts (family, school, consumption, media,...) lead us to believe that: - Segmentation...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Joël-Yves le Bigot

June 15, 1992

TV/radio in the 21st century

This paper draws upon more than twenty years of analysis and research and discusses audiences to radio and TV in the next century. The paper begins by recollecting audience behaviour some twenty years ago and the substantial changes that have taken...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Barry Kiefl

June 15, 1992

Recession and the financial decisions of smaller businesses

This paper examines the effect that the recession has had on the financial behaviour of small businesses and their optimism about the future. The main finding is that the age of the business and the change in its turnover over the preceding year are...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Nick Watkins

June 15, 1992